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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Strategic change : SC ; briefings in entrepreneurial finance"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
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Relationship marketing
Telecommunications industry
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Organisatorischer Wandel
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1989-2010
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British Telecom
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Deutsche Telekom AG
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Harvard-Business-Manager : das Wissen der Besten
Strategic change : SC ; briefings in entrepreneurial finance
Handbook of social media management : value chain and business models in changing media markets
1
International journal of internet marketing and advertising : IJIMA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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Management information systems : mis quarterly
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Series on management in technology / 2, iimt executive MBA and executive diploma papers
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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Working papers / Institut für Wirtschaftsinformatik der Universität Bern
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iimt executive MBA, Intake 2003
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Seeking the perfect customer experience : a case study of British Telecom
Ojiako, Udechukwu
;
Maguire, Stuart
- In:
Strategic change : SC ; briefings in entrepreneurial finance
18
(
2009
)
5/6
,
pp. 179-193
Persistent link: https://www.econbiz.de/10003872548
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