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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~person:"Bae, Mikyeung"
~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Loureiro, Sandra Maria Correia"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Wine"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Bae, Mikyeung
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Homburg, Christian
Loureiro, Sandra Maria Correia
Sheth, Jagdish N.
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Harvard-Business-Manager : das Wissen der Besten
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of wine business research : IJWBR
2
Journal of the Academy of Marketing Science
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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Journal of communication management
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Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of marketing
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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Marketing theory
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The international review of retail, distribution and consumer research
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Was Produkte unverwechselbar macht
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 34-42,55-59
Persistent link: https://www.econbiz.de/10003780488
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