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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~person:"Fournier, Susan"
~person:"Kernstock, Joachim"
~subject:"Markenführung"
~type_genre:"Fallstudie"
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Harvard-Business-Manager : das Wissen der Besten
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Markenführung in der "Share Economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
11
,
pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
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