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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~person:"Fournier, Susan"
~person:"Kernstock, Joachim"
~subject:"Markenführung"
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Markenführung
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Brand management
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Fournier, Susan
Kernstock, Joachim
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Harvard-Business-Manager : das Wissen der Besten
The journal of brand management : an international journal
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
SpringerLink / Bücher
4
Brand management ; Vol. 2
2
Harvard business review : HBR
2
Journal of Brand Management: Advanced Collections
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Springer eBook Collection / Business and Management
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Boston University School of Management Research Paper
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Business horizons
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Consumer-brand relationships : theory and practice
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate reputation review : an international journal
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Handbook of brand relationships
1
Handbook of marketing and finance
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Handbook on brand and experience management
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Journal of brand management / advanced collections
1
Journal of brand management: advanced collections
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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Springer eBook Collection
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Springer eBooks / Business and Economics
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Strong brands, strong relationships
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The journal of asset management
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Unternehmertum im Tourismus : Führen mit Erneuerungen
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Working paper / Harvard Business School, Division of Research
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Markenführung in der "Share Economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
11
,
pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
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