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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Innovationsmanagement"
~subject:"Marketing management"
~subject:"Retail trade"
~subject:"Sara Lee Corporation"
~type_genre:"Fallstudie"
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Die Ideenfabrik
Brown, Bruce
;
Anthony, Scott D.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 18-29
Persistent link: https://www.econbiz.de/10009234062
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