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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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Advertising planning
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Harvard-Business-Manager : das Wissen der Besten
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
17
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Kommunikationsmanagement
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Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
Faculty & research / Insead : working paper series
4
Journal of promotion management : JPM
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Springer eBook Collection / Business and Economics
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Akzente
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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European journal of operational research : EJOR
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Gabler Edition Wissenschaft
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Handbuch Unternehmenskommunikation
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International journal of logistics systems and management
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Measuring and managing brands
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Kreatives marketing im Netz
Rust, Holger
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 73-76
Persistent link: https://www.econbiz.de/10011957052
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2
Wer nicht quakt, der nicht gewinnt
Amos, Daniel P.
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 104-108
Persistent link: https://www.econbiz.de/10003934441
Saved in:
3
"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit
;
Domke, Britta
;
Seeger, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
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