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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of business excellence"
~subject:"Experts"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Literally experts : expertise and the processing
of
analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
2
Embrace, before it is too late! : prediction
of
future studies on value co-creation
Bharti, Kumkum
;
Agrawal, Rajat
;
Sharma, Vinay
- In:
International journal of business excellence
14
(
2018
)
1
,
pp. 121-151
Persistent link: https://www.econbiz.de/10011954096
Saved in:
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