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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business and economic perspectives"
~subject:"United States"
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Fernsehwerbung
6
Television advertising
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1997-2001
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Ball, Jennifer Gerard
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Forman, Howard
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Kunkel, Robert A.
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Lee, Wei-Na
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Health marketing quarterly
International journal of internet marketing and advertising : IJIMA
Journal of business and economic perspectives
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
The journal of media economics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
2
Journal of global marketing
2
Journal of media business studies
2
Kellogg on advertising & media : the Kellogg School of Management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The Oxford handbook of pricing management
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The Routledge companion to advertising and promotional culture
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The advertising and consumer culture reader
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American economic journal
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American economic review
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Discussion paper series / IZA
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Donald McGannon Communication Research Center's Everett C. Parker book series
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Economic inquiry : journal of the Western Economic Association International
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Eurasian business review
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
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Journal of Asian business
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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1
Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu
;
Lancaster, Alyse R.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
Saved in:
2
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
Saved in:
3
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
4
Super Bowl commercials : do the benefits justify the costs?
Tippins, Michael J.
;
Kunkel, Robert A.
- In:
Journal of business and economic perspectives
30
(
2004
)
1
,
pp. 100-110
Persistent link: https://www.econbiz.de/10002539486
Saved in:
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