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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Social Marketing"
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Alcohol consumption
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Deshpande, Sameer
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Health marketing quarterly
Journal of marketing communications
Journal of business research : JBR
5
Journal of nonprofit & public sector marketing
4
International journal of nonprofit and voluntary sector marketing
3
Journal of marketing management : MM
3
Social marketing for public health : global trends and success stories
2
The SAGE handbook of social marketing
2
Bridging the gap between advertising academia and practice
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International review on public and non-profit marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of social marketing : JSOCM
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Qualitative market research : an international journal
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Socio-economic planning sciences : the international journal of public sector decision-making
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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Transformative consumer research for personal and collective well-being
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Young consumers : insight and ideas for responsible marketers
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Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
Saved in:
2
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
Saved in:
3
The role of advertiser motives in consumer evaluations of "responsibility" messages from the alcohol industry
Atkin, Joann L.
;
McCardle, M.
;
Newell, S. J.
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 315-335
Persistent link: https://www.econbiz.de/10003761792
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