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~isPartOf:"Health marketing quarterly"
~isPartOf:"Managerial and decision economics : MDE ; the international journal of research and progress in management economics"
~subject:"Brand management"
~subject:"Experten"
~type_genre:"Aufsatz in Zeitschrift"
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Health marketing quarterly
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
Expert journal of marketing
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary journal
2
Psychology & marketing
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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International journal of entrepreneurship and small business : IJESB
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Journal of African business
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Journal of cultural economics
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Journal of electronic commerce research : JECR
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Journal of management information systems : JMIS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of nonprofit & public sector marketing
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Journal of public economics
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Journal of retailing and consumer services
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Journal of risk and financial management : JRFM
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Journal of tourism, sustainability and well-being
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Management information systems : mis quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Socio-economic review
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The international journal of bank marketing : IJBM
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Wine Economics and Policy
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Multichannel design and pricing in vertically differentiated
expert
service markets
Du, Shaofu
;
Peng, Xuefeng
;
Nie, Tengfei
;
Zhu, Yangguang
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3787-3813
Persistent link: https://www.econbiz.de/10014341047
Saved in:
2
Literally experts : expertise and the processing
of
analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
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