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~isPartOf:"Health marketing quarterly"
~isPartOf:"The SAGE handbook of social marketing"
~person:"York, Valerie K."
~subject:"Social marketing"
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Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
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pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
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