//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~person:"Aikin, Kathryn J."
~person:"Ball, Jennifer Gerard"
~subject:"Advertising media"
~subject:"Fernsehwerbung"
~subject:"Health"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"prescription"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
Fernsehwerbung
Health
Arzneimittel
5
Pharmaceuticals
5
Direct marketing
4
Direktmarketing
4
Advertising
3
Advertising effects
3
Pharmaceutical industry
3
Pharmaindustrie
3
Werbewirkung
3
Werbung
3
prescription drugs
3
Consumer behaviour
2
Konsumentenverhalten
2
Risiko
2
Risk
2
risk communication
2
Adequate provision
1
Advertisements
1
Animation
1
Arzneimittelrecht
1
Black people
1
Communication
1
DTC
1
Digital divide
1
Digitale Spaltung
1
Direct-to-consumer
1
Ethnic discrimination
1
Ethnische Diskriminierung
1
Gesundheit
1
Gesundheitsrisiko
1
Health risk
1
Internet marketing
1
Kommunikation
1
Meinung
1
OTC
1
OTC market
1
OTC-Handel
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Aikin, Kathryn J.
Ball, Jennifer Gerard
Adams, Grace
1
Akel, Sarah
1
Bleibel, Fatin
1
Evans, Nathaniel J.
1
Hale, Genevieve
1
Jun, Hyoyeun
1
Khanfar, Nile M.
1
Lee, Wei-Na
1
Liang, Angie
1
more ...
less ...
Published in...
All
Health marketing quarterly
Journal of current issues and research in advertising : JCIRA
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->