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~isPartOf:"Health marketing quarterly"
~person:"Aikin, Kathryn J."
~person:"Ball, Jennifer Gerard"
~subject:"Arzneimittelrecht"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer perceptions of
prescription
and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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