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~isPartOf:"Health marketing quarterly"
~person:"Ball, Jennifer Gerard"
~person:"Berktold, Jennifer"
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Ball, Jennifer Gerard
Berktold, Jennifer
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Health marketing quarterly
International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
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Consumers' experience with and attitudes toward direct-to-consumer
prescription
drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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2
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
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