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~isPartOf:"Health marketing quarterly"
~person:"Rundle-Thiele, Sharyn"
~subject:"Social Marketing"
~subject:"health communication"
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Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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