//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~subject:"Internet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Online-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet
Internet marketing
22
Online-Marketing
22
Consumer behaviour
11
Konsumentenverhalten
11
Social Web
11
Social web
11
social media
10
Arzneimittel
7
Direct marketing
7
Direktmarketing
7
Pharmaceuticals
7
Advertising
6
Werbung
6
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
Pharmaceutical industry
4
Pharmaindustrie
4
Bibliometrics
3
Bibliometrie
3
Gesundheitsvorsorge
3
Hospital
3
Information behaviour
3
Informationsverhalten
3
Krankenhaus
3
Physicians
3
Preventive care
3
Public relations
3
USA
3
United States
3
Ärzte
3
Öffentlichkeitsarbeit
3
Brand image
2
E-commerce
2
Electronic Commerce
2
Gesundheit
2
Gesundheitsversorgung
2
Gesundheitswesen
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Dias, Ashley M.
1
Erwin, Cathleen O.
1
Fogel, Joshua
1
Go, Eun
1
Jiang, Pingjun
1
Park, Sun-Young
1
Teichman, Chaim
1
more ...
less ...
Published in...
All
Health marketing quarterly
Information systems research : ISR
15
International journal of internet marketing and advertising : IJIMA
15
Journal of business research : JBR
14
Journal of management information systems : JMIS
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
10
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of retailing and consumer services
8
Electronic commerce research
7
European research studies
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Electronic markets : the international journal on networked business
5
Information economics and policy : IEP
5
International journal of industrial organization
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
Australasian marketing journal
4
CESifo working papers
4
Discussion papers / CEPR
4
EBSCOhost eBook Collection
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of hospitality marketing & management
4
Journal of retailing
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
2
Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young
;
Go, Eun
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
Saved in:
3
The utilization of websites for fundraising by NCI-designated cancer centers : examining the capacity for dialogic communication with prospective donors
Erwin, Cathleen O.
;
Dias, Ashley M.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 369-385
Persistent link: https://www.econbiz.de/10011628501
Saved in:
4
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->