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~isPartOf:"Health marketing quarterly"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Mehrbändiges Werk"
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Advertising
49
Werbung
49
Arzneimittel
38
Pharmaceuticals
38
Advertising effects
37
Werbewirkung
37
Consumer behaviour
34
Direct marketing
34
Direktmarketing
34
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22
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22
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prescription drugs
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Aufsatz in Zeitschrift
Mehrbändiges Werk
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84
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84
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Aikin, Kathryn J.
4
Moser, H. R.
4
Fogel, Joshua
3
Mackert, Michael
3
Park, Jin Seong
3
Stevens, Robert E.
3
Sullivan, Helen W.
3
Ball, Jennifer Gerard
2
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Freeman, Gordon L.
2
Loudon, David
2
O'Donoghue, Amie C.
2
Perri, Matthew
2
Reid, Leonard N.
2
Sar, Sela
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Ahn, Ho-young Anthony
1
Akowuah, Emmanuel A.
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Alpert, Jordan M.
1
An, Soontae
1
Apenteng, Bettye A.
1
Banerjee, Saikat
1
Basu, Ambar
1
Berktold, Jennifer
1
Blose, Julia E.
1
Bouslama, Heifa
1
Bradford, W. David
1
Bradshaw, Amanda S.
1
Brannon, Laura A.
1
Broekemier, Gregory M.
1
Brown, Jane D.
1
Burke, Panne
1
Burkink, Tim J.
1
Butt, Irfan
1
Casais, Beatriz
1
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1
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Health marketing quarterly
Journal of business research : JBR
587
Journal of advertising research
443
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
262
International journal of advertising : the review of marketing communications
260
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
213
Journal of advertising
194
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Journal of promotion management : JPM
150
International marketing review
146
Management science : journal of the Institute for Operations Research and the Management Sciences
138
European journal of marketing : EJM
132
Journal of international marketing
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of promotion management : innovations in planning and applied research
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
Journal of marketing
109
Journal of marketing research : JMR
104
Information systems research : ISR
93
Tourism management : research, policies, practice
93
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of international consumer marketing
88
Young consumers : insight and ideas for responsible marketers
88
The journal of product & brand management
86
Journal of marketing management : MM
85
Technological forecasting & social change : an international journal
85
Marketing intelligence & planning
84
European journal of operational research : EJOR
83
Journal of internet commerce
83
The journal of brand management : an international journal
82
Asia Pacific journal of marketing and logistics
81
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ECONIS (ZBW)
84
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1
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84
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1
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
4
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
5
How cosmetic surgeons portray cosmetic procedures through Instagram? : a content analysis on cosmetic surgeons' posts on Instagram
Tootoonchi Tabrizi, Maryam
;
Öztürk, Sevgi Ayşe
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10013356982
Saved in:
6
Use of social media in healthcare
El Hajjar, Samer
;
Ouaida, Fadila
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013357093
Saved in:
7
Responses to direct-to-consumer advertising in Australia : comparing experience
Goodall, Stephen
;
Viney, Rosalie
;
Street, Deborah
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10013483456
Saved in:
8
Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
Saved in:
9
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
10
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
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