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Gesundheitsmarketing
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Health care marketing
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Health care
4
Dienstleistungsqualität
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health care marketing
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Mackert, Michael
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Austin, Shamly
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Brawner, Bridgette M.
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Debevec, Kathleen
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Park, Jin Seong
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Qu, Haiyan
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Voytek, Chelsea D.
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Health marketing quarterly
Health care management review : HCM review
29
The European journal of health economics : HEPAC ; health economics in prevention and care
27
Journal of health economics
19
Journal of health organization and management
19
Health economics
18
Working paper / National Bureau of Economic Research, Inc.
17
NBER working paper series
15
NBER Working Paper
12
Health economics review
11
International journal of pharmaceutical and healthcare marketing : IJPHM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Policy research working paper : WPS
7
World Bank Policy Research Working Paper
7
Discussion paper series / IZA
6
Working paper
6
World Bank E-Library Archive
6
Health affairs : at the intersection of health, health care, and policy
5
Other Health Study
5
Socio-economic planning sciences : the international journal of public sector decision-making
5
Working paper / Department of Economics, Lund University
5
Discussion paper / Centre for Economic Policy Research
4
Discussion papers in economics
4
Faculty & research / Insead : working paper series
4
Health, Nutrition and Population (HNP) Discussion Papers
4
IZA Discussion Paper
4
Journal of public economics
4
SpringerLink / Bücher
4
Working paper / Indian Institute of Management, Ahmedabad
4
2196
3
CHE research paper
3
China economic review : an international journal
3
Economic studies
3
Health Sector Review
3
Health care management science
3
International journal of pharmaceutical and healthcare marketing
3
Journal of marketing research
3
OECD Health Policy Studies
3
The B.E. journal of economic analysis & policy
3
The European journal of health economics
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ECONIS (ZBW)
13
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1
Health care utilization among beneficiaries with diabetes from federally qualified health centers : analysis from a Medicaid managed care organization
Austin, Shamly
;
Clarke, Meredith
;
Zhang, Yuan
;
Qu, Haiyan
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 74-87
Persistent link: https://www.econbiz.de/10013356992
Saved in:
2
The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors
Pettinico, George
;
Debevec, Kathleen
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 58-72
Persistent link: https://www.econbiz.de/10012200170
Saved in:
3
Understanding health care service quality in developing Latin America
Otalora, Mauricio Losada
;
Rosenbaum, Mark S.
;
Orejula, …
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 167-185
Persistent link: https://www.econbiz.de/10011979353
Saved in:
4
Developing a framework of service convenience in health care : an exploratory study for a primary care provider
Tuzovic, Sven
;
Kuppelwieser, Volker
- In:
Health marketing quarterly
33
(
2016
)
2
,
pp. 127-148
Persistent link: https://www.econbiz.de/10011517947
Saved in:
5
Advancing health marketing research and policy recommendations by incorporating source perspectives
Mackert, Michael
;
Guadagno, Marie
;
Champlin, Sara
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 250-262
Persistent link: https://www.econbiz.de/10011383953
Saved in:
6
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
7
Hospital publications : is this my link to a healthier life?
Field-Springer, Kimberly
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009745231
Saved in:
8
Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
Saved in:
9
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
Saved in:
10
Generational cohorts hold the key to understanding patients and health care providers : coming-of-age experiences influence health care behaviors for a lifetime
Berkowitz, Eric N.
;
Schewe, Charles D.
- In:
Health marketing quarterly
28
(
2011
)
2
,
pp. 190-204
Persistent link: https://www.econbiz.de/10009241933
Saved in:
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