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~isPartOf:"Heidelberger Taschenbücher"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Report"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
~type_genre:"Article in journal"
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International journal of advertising : the quarterly review of marketing communications
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A framework for quantitative analysis and differentiated marketing of tourism destination image based on visual content of photos
Xiao, Xin
;
Fang, Chaoyang
;
Lin, Hui
;
Chen, Jingfu
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013366104
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2
The multidimensional nature and brand impact of user-generated ad parodies in social media
Vanden Bergh, Bruce G.
;
Lee, Mira
;
Quilliam, Elizabeth T.
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 103-131
Persistent link: https://www.econbiz.de/10008936316
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