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~isPartOf:"Heidelberger Taschenbücher"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Report"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"ethnic minority"
~type_genre:"Conference paper"
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Heidelberger Taschenbücher
International journal of advertising : the quarterly review of marketing communications
Report
Tourism management : research, policies, practice
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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