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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~type_genre:"Reprint"
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Search: subject_exact:"Marketing theory"
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Marketing theory
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History of marketing thought ; Volume 2
Journal of business research : JBR
Journal of historical research in marketing
Journal of marketing management : JMM ; journal of the Academy of Marketing
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
History of marketing thought ; Volume 1
28
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
The nature and scope of marketing research
3
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - product strategy and promotion strategy
2
Qualitative marketing research : approaches, techniques and analysis
2
SAGE library in marketing
2
Brand management ; Vol. 2
1
Change management ; Vol. 3
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
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Edwin Griswold Nourse
Grether, Ewald Theophilus
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2008
Persistent link: https://www.econbiz.de/10003643986
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2
Paul Henry Nystrom 1878 - 1969
Duncan, Delbert J.
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2008
Persistent link: https://www.econbiz.de/10003643990
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3
Charles Coolidge Parlin
Alderson, Wroe
-
2008
Persistent link: https://www.econbiz.de/10003643994
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4
Stanley B. Resor 1879 - 1962
Jacobs, Laurence Wile
-
2008
Persistent link: https://www.econbiz.de/10003643998
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5
Clarence Saunders 1881 - 1953
Rockwood, Persis Emmett
-
2008
Persistent link: https://www.econbiz.de/10003644001
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6
Walter Dill Scott : pioneer industrial psychologist
Lynch, Edmund C.
-
2008
Persistent link: https://www.econbiz.de/10003644009
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7
Arch W. Shaw
Copeland, Melvin T.
-
2008
Persistent link: https://www.econbiz.de/10003644020
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8
Daniel Starch
Borden, Neil H.
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2008
Persistent link: https://www.econbiz.de/10003644023
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9
Harry R.Tosdal
Cunningham, Ross M.
-
2008
Persistent link: https://www.econbiz.de/10003644028
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10
Roland S. Vaile
Grether, E. T.
-
2008
Persistent link: https://www.econbiz.de/10003644042
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