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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Kunz, Werner"
~subject:"Brand"
~subject:"Services marketing"
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History of marketing thought ; Volume 2
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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Entwicklungslinien und Einfluss der Dienstleistungsforschung : ein quantitativer Ansatz
Kunz, Werner
;
Hogreve, Jens
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 181-196)
.
2008
Persistent link: https://www.econbiz.de/10003675956
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