Kim, Jaehong; Bang, Se Hoon; Hwang, Sunjoo - In: Hitotsubashi Journal of Economics 52 (2011) 2, pp. 185-198
In this paper, we theoretically analyze Microsoft's tying practice in the instant messenger market. Using a model that … market through tying strategy. Microsoft's messenger tying hurts consumers because it enables Microsoft to monopolize … messenger market and so fully exploit consumer's willingness to pay to the OS-messenger bundle. However, since tying saves …