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~isPartOf:"Hochschulschriften zur Betriebswirtschaftslehre"
~person:"Ochs, Guntram"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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B-to-B-Marketing
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Beschaffung
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Business-to-business marketing
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Cooling
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Cooperative purchasing
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Deutschland
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Einkaufsgemeinschaft
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Heizungsanlage
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Investitionsgütermarkt
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Ochs, Guntram
Creutzig, Martin
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Die Marktbearbeitung in Investitionsgütermärkten durch Segmentierung von Gatekeepern
Ochs, Guntram
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1994
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