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~isPartOf:"Human factors and ergonomics in consumer product design : uses and applications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"SpringerLink / Bücher"
~person:"Goldenberg, Jacob"
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Human factors and ergonomics in consumer product design : uses and applications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
Faculty & research / Insead : working paper series
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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