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~isPartOf:"Human factors and ergonomics in consumer product design : uses and applications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Beziehungsmarketing
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Product design
35
Produktgestaltung
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New product development
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Human factors and ergonomics in consumer product design : uses and applications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of brand management : an international journal
12
The journal of product & brand management
8
Journal of business research : JBR
6
International journal of product development : IJPD
5
Journal of marketing
5
Journal of marketing research
4
Advances in international marketing
3
Human factors and ergonomics in consumer product design : methods and techniques
3
IEEE transactions on engineering management : EM
3
International journal of retail & distribution management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Organizational identity in practice
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Boston U. School of Management Research Paper
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Columbia Business School Research Paper
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of innovation management
2
International journal of production research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of retailing
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Journal of service management
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Managing consumer services : factory or theater?
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Marketing im gesellschaftlichen Dialog
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Profiting from diversity : the business advantages and the obstacles to achieving diversity
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Software for people : fundamentals, trends and best practices
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The international review of retail, distribution and consumer research
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Innovations and technological comebacks
Foucart, Renaud
;
Wan, Cheng
;
Wang, Shidong
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
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2
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
3
Building empathy with the user
Moody, Louise
;
Mackie, Elaine
;
Davies, Sarah
-
2011
Persistent link: https://www.econbiz.de/10009757182
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