Guardiola, Sandy; Gabay, Gillie; Moskowitz, Howard R. - In: Humanomics: The International Journal of Systems and Ethics 25 (2009) October, pp. 254-267
(conjoint analysis). Findings – The study uncovered different segments of individuals, with different mind-sets, needing … messaging about the transition to “green” process. Thus, insights concerning the interaction of financial concerns with mind-sets …