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~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"Psychology & marketing"
~subject:"word of mouth"
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Viral marketing
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Anlamlier, Eda
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IEEE transactions on engineering management : EM
Psychology & marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information systems research : ISR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Cowles Foundation discussion paper
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International journal of arts management
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of leisure and tourism marketing : IJLTM
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International journal of services and operations management
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International journal of services technology and management
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Journal for global business advancement : JGBA
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Pakistan journal of commerce and social sciences
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
3
Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification
Zhao, Zhenzhen
;
Haikel-Elsabeh, Marie
;
Baudier, Patricia
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2006-2016
Persistent link: https://www.econbiz.de/10014313905
Saved in:
4
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
5
Examination of Bitcoin exchange through agent-based modeling : focusing on the perceived fundamental of Bitcoin
Ha, Taehyun
;
Lee, Sangwon
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
4
,
pp. 1294-1307
Persistent link: https://www.econbiz.de/10013355038
Saved in:
6
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
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