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~isPartOf:"IEEE transactions on engineering management : EM"
~subject:"Market segmentation"
~subject:"Mouth"
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IEEE transactions on engineering management : EM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification
Zhao, Zhenzhen
;
Haikel-Elsabeh, Marie
;
Baudier, Patricia
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2006-2016
Persistent link: https://www.econbiz.de/10014313905
Saved in:
2
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
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