Maddux, William; Lau, Ivy; Chiu, Chi-yue; Hong, Ying-yi; … - 2007
The "ripple effect" refers to a robust cultural difference in how individuals make social judgments regarding the consequence of events, with East Asian individuals perceiving a greater distal impact of events than Western individuals (Maddux & Yuki, 2006). The present research offers the first...