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~isPartOf:"ISM working paper"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Marketing"
~type_genre:"Non-commercial literature"
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The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences
Brickau, Ralf A.
;
Cornelsen, Jasmin
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2017
Persistent link: https://www.econbiz.de/10011951493
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