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~isPartOf:"Ifo-Schnelldienst"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of personal selling & sales management"
~person:"Zoellner, Felix"
~subject:"Absatz"
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Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on
sales
and brand perception
Zoellner, Felix
;
Schaefers, Tobias
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
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