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~isPartOf:"Ifo-Schnelldienst"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Birnbrich, Manuel"
~person:"Duhachek, Adam"
~subject:"Store brand"
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Can copycat private labels improve the consumer's shopping experience? : a fluency explanation
Kelting, Katie
;
Duhachek, Adam
;
Whitler, Kimberly
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011737473
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