//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Ilmenauer Schriften zur Betriebswirtschaftslehre"
~isPartOf:"Innovative marketing : IM"
~isPartOf:"Scandinavian journal of hospitality and tourism"
~person:"Grønholdt, Lars"
~subject:"Germany"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Veranstaltungsmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Germany
Konsumentenverhalten
Consumer behaviour
1
Emotion
1
Event marketing
1
Event-Marketing
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Grønholdt, Lars
Schliewe, Jana
2
Armbrecht, John
1
Björk, Peter
1
Martensen, Anne
1
Prebensen, Nina K.
1
Räikkönen, Juulia
1
Srivastava, Rajesh Kumar
1
Sundbo, Jon
1
more ...
less ...
Published in...
All
Ilmenauer Schriften zur Betriebswirtschaftslehre
Innovative marketing : IM
Scandinavian journal of hospitality and tourism
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How events work : understanding consumer responses to event marketing
Martensen, Anne
;
Grønholdt, Lars
- In:
Innovative marketing : IM
4
(
2008
)
4
,
pp. 44-56
Persistent link: https://www.econbiz.de/10003816551
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->