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~isPartOf:"Ilmenauer Schriften zur Betriebswirtschaftslehre"
~isPartOf:"Reihe: Telekommunikation _372 Medienwirtschaft"
~subject:"Advertising effects"
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Advertising effects
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Ilmenauer Schriften zur Betriebswirtschaftslehre
Reihe: Telekommunikation _372 Medienwirtschaft
Journal of advertising research
4
Faculty & research / Insead : working paper series
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of advertising : the quarterly review of marketing communications
2
Media-Perspektiven
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The journal of consumer marketing
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APSA 2009 Toronto Meeting Paper
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
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Business history review
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Business research quarterly : BRQ
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ERIM report series research in management
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Ekonomisk debatt
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Healthcare Marketing / Jahrbuch
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INSEAD Working Paper
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Information economics and policy : IEP
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International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
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International journal of production research
1
Journal of academic research in economics
1
Journal of communication management
1
Journal of global marketing
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Journal of marketing communications
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
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Manufacturing & service operations management : M & SOM
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Mass media files
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McGraw-Hill Television Series
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Psychology & marketing
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Routledge interpretive marketing research
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Schriftenreihe der Landeszentrale für Medien und Kommunikation
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Schriftenreihe für die Brauwirtschaft
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