Ghazali, Ezlika M.; Mutum, Dilip S.; Pua, Michele Hui-Jing - In: Industrial Management & Data Systems 120 (2020) 12, pp. 2319-2347
Purpose: This study explains and predicts smartwatch adoption trends among non-users of smartwatches based on theories of the diffusion of innovation and inertia. It explores the impact of satisfaction with the status-quo with traditional wristwatches, on attitudes toward smartwatches and...