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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Innovation: organization & management : IOM"
~isPartOf:"Management international review : mir ; journal of international business"
~person:"Niu, Yongge"
~subject:"China"
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China
Firm performance
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2
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Niu, Yongge
Luo, Yadong
7
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Zhou, Kevin Zheng
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Gu, Shulin
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
Innovation: organization & management : IOM
Management international review : mir ; journal of international business
Journal of business research : JBR
2
Brand management in emerging markets : theories and practice
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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1
Hustle for survival or bustle for revival : effects of Guanxi orientation and order of entry for China's electronic business ventures
Zhou, Liying
;
Niu, Yongge
;
Wang, Valerie Lynette
;
Tang, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 370-381
Persistent link: https://www.econbiz.de/10012501914
Saved in:
2
Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance : a study of e-commerce enterprises
Niu, Yongge
;
Deng, Fumin
;
Hao, Andy W.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 35-46
Persistent link: https://www.econbiz.de/10012285320
Saved in:
3
Firm resources and entry-related advantages : an empirical study in China
Niu, Yongge
;
Wang, Cheng Lu
;
Dong, Lily C.
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 595-607
Persistent link: https://www.econbiz.de/10009779141
Saved in:
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