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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Intereconomics : review of European economic policy"
~isPartOf:"Journal of business research : JBR"
~subject:"Social media"
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Social media
Welt
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World
885
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556
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531
Social web
531
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321
Konsumentenverhalten
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Internet marketing
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Agnihotri, Raj
6
Filieri, Raffaele
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Itani, Omar S.
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Milne, George R.
4
Swani, Kunal
4
Cartwright, Severina
3
Mora Cortez, Roberto
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Archer-Brown, Chris
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Assaf, A. Georges
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Belei, Nina
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Meire, Matthijs
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Industrial marketing management : the international journal for industrial and high-tech firms
Intereconomics : review of European economic policy
Journal of business research : JBR
Technological forecasting & social change : an international journal
68
Journal of retailing and consumer services
54
Tourism management : research, policies, practice
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Business horizons
37
The journal of product & brand management
30
Corporate communications : an international journal
28
International journal of hospitality management
20
International journal of contemporary hospitality management
19
European journal of marketing
17
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
The journal of brand management : an international journal
16
The journal of services marketing
16
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
European management journal
13
Journal of electronic commerce research : JECR
13
Marketing intelligence & planning
13
European journal of marketing : EJM
12
Finance research letters
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Qualitative market research : an international journal
12
Sport management review
12
Journal of the Academy of Marketing Science
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Accounting, auditing & accountability journal
10
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
8
International review of economics & finance : IREF
8
International review on public and non-profit marketing
8
Internet policy review : journal on internet regulation
8
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ECONIS (ZBW)
153
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153
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1
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
2
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
3
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
4
Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing
Dong, Meichen
;
Saini, Ritesh
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380341
Saved in:
5
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
6
Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food
Liu, Yunxin
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434846
Saved in:
7
Unlocking the link between user participation and new product performance : the moderating effect of network capability
Wu, Yepeng
;
Jiao, Yuanyuan
;
Cao, Qinwei
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434861
Saved in:
8
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
9
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
10
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
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