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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Adrodegari, F."
~person:"Alcañiz, Mariano"
~person:"Kohtamäki, Marko"
~subject:"Corporate social responsibility"
~subject:"Digitalisierung"
~subject:"Literature review"
~subject:"Narratives"
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Corporate social responsibility
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Literature review
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Adrodegari, F.
Alcañiz, Mariano
Kohtamäki, Marko
Oghazi, Pejvak
4
Paul, Justin
4
Snyder, Hannah
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Chirumalla, Koteshwar
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Pedeliento, Giuseppe
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Solerio, Chiara
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
The journal of brand management : an international journal
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ECONIS (ZBW)
4
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1
The role of consumer data in marketing : a research agenda
Blasco-Arcas, Lorena
;
Lee, Hsin-Hsuan Meg
;
Kastanakis, …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 436-452
Persistent link: https://www.econbiz.de/10013271425
Saved in:
2
The tribes in the field of servitization : discovering latent streams across 30 years of research
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Brax, Saara A.
; …
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 70-84
Persistent link: https://www.econbiz.de/10012588313
Saved in:
3
Digital servitization in manufacturing : a systematic
literature
review
and research agenda
Paschou, T.
;
Rapaccini, M.
;
Adrodegari, F.
;
Saccani, N.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 278-292
Persistent link: https://www.econbiz.de/10012290052
Saved in:
4
Critical meta-analysis of servitization research : constructing a model-narrative to reveal paradigmatic assumptions
Luoto, Seppo
;
Brax, Seppo
;
Kohtamäki, Marko
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 89-100
Persistent link: https://www.econbiz.de/10011672037
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