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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Alcañiz, Mariano"
~person:"Fombelle, Paul"
~person:"Kohtamäki, Marko"
~subject:"Corporate social responsibility"
~subject:"Dienstleistung"
~subject:"Konsumentenverhalten"
~subject:"Literature review"
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Literature review
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Alcañiz, Mariano
Fombelle, Paul
Kohtamäki, Marko
Paul, Justin
5
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3
Andreini, Daniela
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Kastanakis, Minas N.
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Mehraliyev, Fuad
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
The journal of brand management : an international journal
Source
All
ECONIS (ZBW)
5
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The role of consumer data in marketing : a research agenda
Blasco-Arcas, Lorena
;
Lee, Hsin-Hsuan Meg
;
Kastanakis, …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 436-452
Persistent link: https://www.econbiz.de/10013271425
Saved in:
2
The tribes in the field of servitization : discovering latent streams across 30 years of research
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Brax, Saara A.
; …
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 70-84
Persistent link: https://www.econbiz.de/10012588313
Saved in:
3
Critical meta-analysis of servitization research : constructing a model-narrative to reveal paradigmatic assumptions
Luoto, Seppo
;
Brax, Seppo
;
Kohtamäki, Marko
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 89-100
Persistent link: https://www.econbiz.de/10011672037
Saved in:
4
Identifying categories of service innovation : a review and synthesis of the literature
Snyder, Hannah
;
Witell, Lars
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2401-2408
Persistent link: https://www.econbiz.de/10011490968
Saved in:
5
Defining service innovation : a review and synthesis
Witell, Lars
;
Snyder, Hannah
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2863-2872
Persistent link: https://www.econbiz.de/10011507784
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