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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of purchasing and supply management"
~person:"Brax, Saara A."
~person:"Brown, Brian P."
~person:"Farrington, Thomas"
~subject:"B-to-B-Marketing"
~subject:"Literature review"
~type:"article"
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Brax, Saara A.
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
International journal of contemporary hospitality management
Journal of purchasing and supply management
International Journal of Contemporary Hospitality Management
1
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All
ECONIS (ZBW)
3
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The tribes in the field of servitization : discovering latent streams across 30 years of research
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Brax, Saara A.
; …
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 70-84
Persistent link: https://www.econbiz.de/10012588313
Saved in:
2
The untapped potential of B2B advertising : a
literature
review
and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
Saved in:
3
Corporate social responsibility : reviewed, rated, revised
Farrington, Thomas
;
Curran, Ross
;
Gori, Keith
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10011611077
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