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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of purchasing and supply management"
~person:"Brax, Saara A."
~person:"Brown, Brian P."
~subject:"B-to-B-Marketing"
~type:"article"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
International journal of contemporary hospitality management
Journal of purchasing and supply management
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The untapped potential of B2B advertising : a
literature
review
and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
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