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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Digitization"
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Search: subject:"Literature review"
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Brand image
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Bibliometrics
152
Bibliometrie
152
Systematic literature review
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Consumer behaviour
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Literature review
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systematic literature review
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Andreini, Daniela
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Chirumalla, Koteshwar
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Paul, Justin
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
Journal of business research : JBR
Technological forecasting & social change : an international journal
8
The journal of brand management : an international journal
6
The journal of product & brand management
6
International journal of production research
3
The journal of strategic information systems : incorporating International Information Systems
3
The marketing review
3
European journal of marketing
2
European management journal
2
Göttinger Beiträge zur Handwerksforschung
2
Impact of digitalization on reporting, tax avoidance, accounting, and green finance
2
Information systems and e-business management : ISeB
2
International journal of entrepreneurial behavior & research
2
International journal of innovation and technology management : IJITM
2
International journal of physical distribution and logistics management
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
International review on public and non-profit marketing
2
Journal of knowledge management
2
Knowledge management research & practice : KMRP ; an official journal of the OR Society
2
Management review quarterly
2
Marketing intelligence & planning
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
AMS review : official publication of the Academy of Marketing Science
1
Accounting, auditing & accountability journal
1
Administrative Sciences : open access journal
1
African journal of science, technology, innovation and development : AJSTID
1
Athens journal of business & economics : AJBE
1
Business & information systems engineering
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business process management journal
1
Business strategy and the environment
1
Businesses
1
Computational & mathematical organization theory
1
Corporate communications : an international journal
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Digital business
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
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ECONIS (ZBW)
16
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1
Consumers' brand personality perceptions in a digital world : a systematic
literature
review
and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
2
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
3
Moving from servitization to digital servitization : identifying the required dynamic capabilities and related microfoundations to facilitate the transition
Chirumalla, Koteshwar
;
Leoni, Luna
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280483
Saved in:
4
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
5
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
6
Is digital transformation threatened? : a systematic
literature
review
of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
7
From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila
;
Mendes, Glauco H. S.
;
Oliveira, …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
Saved in:
8
Brand communities : a
literature
review
and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
Saved in:
9
Consumer behavior in sustainable fashion : a systematic
literature
review
and future research agenda
Busalim, Abdelsalam
;
Fox, Grace
;
Lynn, Theo
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1804-1828
Persistent link: https://www.econbiz.de/10013411983
Saved in:
10
Brand hate : a systematic
literature
review
and future research agenda
Yadav, Abhishek
;
Chakrabarti, Somnath
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1992-2019
Persistent link: https://www.econbiz.de/10013412022
Saved in:
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