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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Müller, Julian M."
~person:"Swani, Kunal"
~subject:"Social Web"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
Journal of purchasing and supply management
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Brand communities : a
literature
review
and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
Saved in:
2
Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.
;
Pommeranz, Benjamin
;
Weisser, Julia
; …
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 70-83
Persistent link: https://www.econbiz.de/10011904670
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