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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Swani, Kunal"
~subject:"Social Web"
~subject:"TCCM framework"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
Journal of purchasing and supply management
Technological forecasting & social change : an international journal
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Brand communities : a
literature
review
and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
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