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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of purchasing and supply management"
~person:"Berg, Hanna"
~person:"Bhardwaj, Neha"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
Journal of purchasing and supply management
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ECONIS (ZBW)
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Elderly consumers in marketing research : a systematic
literature
review
and directions for future research
Berg, Hanna
;
Liljedal, Karina T.
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1640-1664
Persistent link: https://www.econbiz.de/10013411956
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2
Marketing at the bottom of the pyramid :
literature
review
and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
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