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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of purchasing and supply management"
~person:"Millemann, Jan Andre"
~subject:"B-to-B-Marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
Journal of purchasing and supply management
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Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic
literature
review
and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
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