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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"The marketing review"
~person:"Chirumalla, Koteshwar"
~person:"Drummond, Conor"
~person:"Lim, Weng Marc"
~person:"Millemann, Jan Andre"
~subject:"Digitization"
~subject:"Online-Marketing"
~subject:"Social Web"
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Chirumalla, Koteshwar
Drummond, Conor
Lim, Weng Marc
Millemann, Jan Andre
Dwivedi, Yogesh Kumar
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2
Paul, Justin
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
The marketing review
Research in international business and finance
1
Service science
1
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ECONIS (ZBW)
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1
Moving from servitization to digital servitization : identifying the required dynamic capabilities and related microfoundations to facilitate the transition
Chirumalla, Koteshwar
;
Leoni, Luna
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280483
Saved in:
2
Beyond the platform : social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Drummond, Conor
;
McGrath, Helen
;
O'Toole, Thomas
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014281116
Saved in:
3
Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic
literature
review
and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
Saved in:
4
Industry 4.0 and supply chain performance : a systematic
literature
review
of the benefits, challenges, and critical success factors of 11 core technologies
Rad, Fakhreddin Fakhrai
;
Oghazi, Pejvak
;
Palmié, Maximilian
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 268-293
Persistent link: https://www.econbiz.de/10013494056
Saved in:
5
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
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