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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~person:"Devlin, James"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Journal of financial services marketing : JFSM
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The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.
;
Devlin, James
;
McKechnie, Sally
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
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