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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association"
~language:"eng"
~person:"Johnston, Wesley J."
~person:"Möller, K. E. Kristian"
~person:"Storbacka, Kaj"
~subject:"Market mechanism"
~type_genre:"Article in journal"
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Johnston, Wesley J.
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
AMS review : official publication of the Academy of Marketing Science
1
Marketing theory
1
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ECONIS (ZBW)
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1
Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
Saved in:
2
Actor engagement, value creation and market innovation
Storbacka, Kaj
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 4-10
Persistent link: https://www.econbiz.de/10012064209
Saved in:
3
Scripting markets : from value propositions to market propositions
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10008934045
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